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MidAmerica Financial Services

MidAmerica Financial Services is conveniently located inside MidAmerica National Bank to provide access to your financial needs. We offer access to full-service brokerage through one of the nation’s leading independent broker/dealers*, LPL Financial. Whether you need to prepare for your own retirement, plan your retirement income, provide financial support for your child’s college education, build your estate, or simply want a second opinion on your investments; we are here to provide objective and professional financial guidance.  It is our goal to become your premier financial services provider.

* As reported by Financial Planning Magazine, June 1996-2018, based on total revenue.


Sarah Keefer, MBA 

Sarah L. Keefer, MBA

As a licensed financial advisor, Sarah’s passion is helping her clients with retirement and income planning.  Joining the industry in 2010, she brings financial knowledge and solid investment strategies to Central Illinois.  As a financial coach, Sarah educates and empowers her clients in making strategic financial decisions.  Sarah holds her Series 7 and 66 securities registrations with LPL Financial.  She also holds her Life and Health insurance licenses. 

Raised in Farmington, Sarah graduated from Farmington High School and went on to receive a Bachelor of Science degree from Western Illinois University and a Masters Degree in Business Administration from the University of Illinois.  Sarah currently resides in Farmington with her husband Rick and daughter Alayna.  

Sarah enjoys being active in her community and has served as Ambassador for Chamber of Commerce, President of Business Networking International, President of Farmington Parent Teacher Organization, member of Rotary Club, Farmington Township Park Board member, Farmington Summer Festival Committee.  She currently serves as a member of the Community Economic Development Commission, Canton Chamber of Commerce, and on the Investment Committee for the Farmington Academic Foundation.


Check the background of this investment professional on FINRA's BrokerCheck.



Investment Consulting Process


We want to understand where you are today with your financial security to help guide you to where you want to be in the future, whether that is near, or further down the road.  It all begins with a simple conversation.

Step 1: Determine Financial Objectives

We begin by assessing your current financial position and discussing your long and short-term goals and dreams along with identifying your priority concerns. 

Step 2: Develop a Plan

Based on your financial goals, objectives and risk tolerance, we will formulate a financial strategy and asset allocation that is individually customized for you. 

Step 3: Implementation

After you become comfortable with all aspects of your plan and how they will work collectively to pursue your goals, we will move forward with implementing your plan. 

Step 4: Monitor Progress

We will continually monitor your portfolio’s performance, actively communicating any needed changes to help ensure alignment with your goals and objectives. 

Services Offered

  • Investment Planning
  • Asset Allocation Strategies
  • College Funding
  • Retirement Planning
  • Retirement Income Planning
  • IRA Rollover Services
  • Income Protection
  • Insurance Reviews
  • Risk Assessment

Products Offered

  • Managed Advisory Accounts
  • Stocks
  • Bonds
  • Mutual Funds & ETFs
  • Certificates of Deposit
  • Traditional and Roth IRA
  • SEP IRA, Simple IRA and Solo 401(k)
  • Insurance (Life & Long Term Care)
  • Fixed and Variable Annuities

The LPL Registered Representative associated with this site may only discuss and/or transact securities business with the following states: Arizona, California, Colorado, Florida, Illinois, Iowa, Louisiana, Michigan, Mississippi, Missouri, Nevada, New Jersey, Ohio, Tennessee, Texas, and Virginia.

Securities and advisory services are offered through LPL Financial (LPL),  a registered investment advisor and broker-dealer (member FINRA / SIPC). Insurance products are offered through LPL or its licensed affiliates. MidAmerica National Bank and MidAmerica Financial Services are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using MidAmerica Financial Services, and may also be employees of MidAmerica National Bank. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, MidAmerica National Bank or MidAmerica Financial Services.

Not Insured by FDIC or Any Other Government Agency Not Bank Guaranteed
Not Bank Deposits or Obligations May Lose Value

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